10 Commandments Of A-List Copywriters: Control-Beating Breakthroughs From Gary Bencivenga, Gene Schwartz, Jim Rutz & More
Product ID: 322993855
Each mega-successful copywriter does things differently, and has a unique view of the marketing world. Fortunately, many A-list copywriters have left clues to their success. This book collects 10 such clues, or as I've called them, "commandments": COMMANDMENT I: Handed down by the most admired and successful A-list copywriter of all time. It proclaims the supreme element of your copy to worship above all others. Observe this commandment and your copy will sound less hypey and more natural... while convincing two or three times more prospects to buy from you. COMMANDMENT II: Do you hate losing, and hate yourself when you lose? Follow this A-list commandment, and you will be able to crush competing copywriters, see them driven before you, and hear the lamentation of their women. Works even if you're a "C-level" copywriter now. COMMANDMENT III: The easiest commandment of the lot. It takes just 5 minutes to follow, but it can suck your reader all the way to the sale, without him realizing what happened. This commandment was first unearthed during an exclusive, closed-door seminar, which cost $2,000 a seat. COMMANDMENT IV: This financial copywriting commandment is seldom obeyed in non-financial markets... but it can unlock obscene profits. For example, following this commandment helped an A-list copywriter sell out the entire stock of an expensive supplement, and beat the previous control by over 320%. COMMANDMENT V: Real A-list stuff, because few copywriters know it and even fewer follow it. Ignore this commandment and all your case studies, testimonials, statistics, and other proof will be worthless. Follow it and the power of your proof will be amplified hundredfold. COMMANDMENT VI: If you want cash, fancy houses, sexy cars, and other luxuries, then copywriting can pay for it — if you observe this commandment. BONUS: How to make this commandment easier to obey, even if you find it personally repulsive. COMMANDMENT VII: How to "get one up" on jaded, hostile prospects who think they are too smart to fall for your marketing. Some copywriters say this is the biggest breakthrough of the last five years. When done right, obeying this commandment can even make you into a star in your niche. COMMANDMENT VIII: Handed down by a quirky 40-year-old virgin who sacrificed his love life to become one of the most successful copywriters of all time. If you follow this commandment, you will make your writing literally addicting to readers... so you can guide them easily to the completed sale. (It doesn't require giving up sex, by the way.) COMMANDMENT IX: NOT a commandment from a famed A-lister. Instead, this commandment comes from a new breed of copywriters who are breaking a 100-year-old rule of advertising... and are raking in millions as a result. Obey this commandment and you will prosper in the coming years as the field of copywriting changes. Ignore it and risk the wrath of the market — you might be turned into a pillar of salt. COMMANDMENT X: The most valuable commandment of them all, it brings together all the other commandments so they lead you to success. It comes from an A-list copywriter who could be called the "grandmaster of marketing secrets" and who concluded that, even though secrets sell well, they aren't worth very much. Which brings up an important point: Some of the commandments might surprise you when you read them. Others you might already know, or you might find them obvious. If you start to honestly follow them, the sky's the limit. Maybe you will even break into the ranks of A-listers yourself. But you do have to read these 10 Commandments in order to start following them. So why not get started now, while it's fresh in your mind? Get your copy of the 10 Commandments of A-list Copywriters and find out how lessons from the copywriting elite can help you succeed.
| Asin | B08JKXNN16 |
| Dimensions | 5 x 0.26 x 8 inches |
| Isbn 13 | 979-8689930459 |
| Item Weight | 5 ounces |
| Language | English |
| Print Length | 115 pages |
| Publication Date | September 24, 2020 |
| Publisher | Independently published |
User
Great little book for copywriters though I wish it was longer
I've been swimming in the marketing waters since 2022, after leaving 10 years of tech support. In the last three years, I've devoured many dozens of books & courses on marketing and copywriting. This little book points out the top persuasion strategies in a creative & handy way, leaving me a wonderful reference for when I write my future sales letters. I wish it were longer, but Mr. Bejakovic solves that problem with his fantastic daily emails. I highly recommend this book.
User
Good Stuff Here
A quick, easy read with great quotes, a bunch of other books it guides you to read, and evergreen information based on psychology and proven results. It’s got a soft but classy pitch for the author’s newsletter leveraging a bunch of the commandments right there in your face. He practices what he preaches.
User
whisper whisper: "If you're learning copy, pick it up"
This book is exceptional. Here's why:Writing copy is just a matter of following a few universal "laws". Problem is, if you're learning, or worse, just starting out, you have to first:1. Discover what those "laws" are, then;2. Believe, you yourself, that those laws you just discovered, are indeed "laws" which should be heeded.John's book gives you those "laws"—in condensed, edited, and raw form. He calls them commandments and they are indeed commandments.Most importantly, the author gives you something few other copy books do: THE SOURCE of the law and examples of it in use—the critical piece needed for you, the copy cub to ferment the law in your mind.Also, other quick gold is in there too—stuff I didn't even think about until I saw it like:- what to insert at top or bottom of paragraph to make them read next one (pg 44)- a mechanism Schwartz didn't know about (pg 38 )- How to start talking about one thing (that's interesting), then transition to at another (the thing you're selling) when trying to get a skeptical market to read lots of material, then buy your stuff (pg 29 )Thanks John.
User
I keep coming back to this one
John has written a fine book on the principles of copywriting and I suggest anyone who is interested in the topic give this book a read. It isn’t anything you haven’t heard before, but that’s kind of the point. There is nothing new in copywriting, just the tried and tru principles put into action. This book is not a magic bullet, but it is a solid read to help anyone grasp the foundations of good copywriting.
User
some great advice for rethinking
Some great advice and things to consider both before and after your first draft.Lots of great copywriters mentioned in the chapters and great to see younger and older marketers included.Great ‘quick read’.Thanks John
User
excellent book
Short and very pertinent. Loaded with the names of hugely successful giants of the copywriting world and the titles of their successful books. I read the book on Kindle and highlighted many great bits of advice and the names of the great writers sharing advice. If you write ad copy for a living or hope to do so, buy this book.
User
A wise and fresh take on universal copywriting truths
John Bejakovic held my interest from the beginning to end of this book. A master of his craft, he skillfully intertwines core principles with relevant examples from copywriting lore. This is a man I intend to learn more from. I’ve joined his mailing list and am wishing him long life. His style is nspirational and compelling, and his content shows his deep love of this evolving craft.
User
Insightful in classic Bejakovic style
After being charmed into submission through John’s daily emails, I bought this book. It’s a delightful jaunt through what might turn out to be timeless principles. Glad to have this copywriting gem in my Kindle library!
User
great
Love this, recommend this. Could use an update and some more work, 60% is meh. But the orher 40% might make about $20k in the next week. So that’s a good ROI on 45 minutes of reading.
User
Now, Spanish is available.
Fantastic book with the most essential of copywriting.For those who are looking for this book translate into Spanish is now available.Rafa Casas, another big copy master, has collaborated with John in this version.
User
Brilliant collection of wisdom
I joined John's daily mailing list a couple of weeks ago after finding his blog online.Seeing he's just came out with a book like this for a few bucks made it a no brainer to me.It was quick and easy to read.I think John's a great writer.He's also a great thinker, and clearly great at what he does (copywriting, marketing, influence & persuasion).He's collected some of the best ideas from the best copywriters in the world...Brought them together, provided further examples and stories of his own...And added his own goodness as well.I've already got a bunch of awesome ideas for my own business.Highly recommended for improving the quality of your marketing and sales.
User
Great copywriting nuggets
Solid read. You can easily get through this book in one sitting. Love how he uses a lot of his commandments within the book itself. Great examples, great writing.Didn't know anything about the author before picking this up. I can say I'm a fan of his work now.
User
If you're a copywriter, you need this book.
Very solid, well written, and easy to digest. All while going indepth into the finer details of how your idols craft perfectly persuasive copy.Awesome book.Definitely in my top 5.
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