DAVIDOFF Ground Coffee

I have treated to the davidoff instant coffee earlier and have wondered if i could ever get any filter coffee variant and here it is. As a filter coffee lover, i instantly liked the aroma and the flavour. It has a distinctive spice taste and lingers a while on your taste buds. It comes in vacuum packed carton and not in a bottle, probably that's how it retain it's freshness even from a six months old stock. As i cut open the pack, the aroma released have filled my hall. That speaks volumes about it's roasting process and the quality they take care. It's a fine ground coffee with good texture and brewed well on my moka pot. I was wondering why lot of people complaining it's not instant, didn't they see it's mentioned as ground coffee! So many pathetic negative reviews. Filter coffee and espresso lovers should embrace it!

Very bad taste and aroma. Also, not dissolving completely in milk or water. Not value for money and bad quality. Do not buy if you are searching for instant coffee.

This is not instant coffee powder. This is for coffee maker. I bought it thinking it was instant but it's freshly grounded coffee. Extremely good taste and quality. Worth every penny.

Great flavour. Not acidic.

Got new packaging here

Pls don't waste money...it's not instant coffee..it doesn't dissolve in the milk...stands like tea decotion... amazon must provide details to customer to avoid such bluder

The product is coffee powder (roasted ground coffee), which in itself is an excellent product, but should be clearly marked as such. Since I have been ordering Davidoff instant coffee powder in the past and nowhere on the product description is it mentioned that this is not instant coffee, I ordered as such, thinking that the refill pack is the reason for the bargain. I strongly feel that proper product description must be present.

Good flavour and taste, but it is not instant as advertised and works well with a filter. Though it is not instant, I'm likely to order it again for the taste.